What is a trademark and how to register yours correctly

What are trademarks? Trade marks identify your products and services so that customers may find the products and services they like and avoid those they didn’t enjoy. If consumers have had a good experience with a business, or have heard that a particular business provides effective service, they may want to buy from that business. They should be able to reliably do so, without the risk of finding an imposter instead. Trademarks serve this purpose as they are your business’ “badge of origin”. Signs and other identifiers The signs that are typically registered are words (that is, names or slogans), and logos. Packaging and design features of a brand, including graphic symbols, are also sometimes registered. There are other...